Virgin Atlantic
Advertising Campaign

Challenge
Creative consultant at Lucky Generals, to create fully integrated campaign solutions to cut through the current marketing confusion within Virgin Atlantic communications and reflect the new strategic brand platform – The Original Pioneers.

Solution
Improve the art direction to focus on the experience over the destination to connect customers on an aspirational and emotional level and relook at the brandmark is used in a creative way.

Testimonial
You have recognised the challenge and brought the core brand back to life with confidence and fresh innovation – it looks fucking amazing! Thanks so much for all your hard work.

Danny Hunt
Creative Director – Lucky Generals