About

I am a highly conceptual creative, with an impeccable eye for the details and an expertise in branding, art direction and design. 

I can connect a business challenge with a brand strategy that delivers engaging and beautifully impactful work, enabling clients to reach their audiences in desirable and effective ways, ontime and in budget. 

I have over 20 years of experience in global brand campaigns across jewellery, beauty, fashion, hospitality, and prime real estate, have judged on the D&AD, rebranded established businesses, branded start-ups, taught at respected art & design colleges and lead and mentored design teams.  

My approach and positivity has been shaped by working with the visionary team at Prada, David James Associates and having founded the design studio Egelnick+Webb where successful relationships were cultivated with notable clients such as Boodles, British Land, Finchatton, L’Oréal, and Matthew Williamson.

I currently run the independent creative studio MWA, whilst consulting for select creative studios and advertising agencies such as Uncommon, Lucky Generals and Steven Bartlett. 

contact@mwa.london if you have a project in mind or would like to find out more.

Services

  • Art Direction
  • Brand Identity
  • Brand Films
  • Creative Direction
  • Digital Design
  • Exhibition Design
  • Experiential Design
  • Film Titles
  • Motion Design
  • Packaging
  • Print Design
  • Retail Design
  • UX/UI Design
  • Wayfinding Design

Client Experience

Property & Finance

  • Almacantar
  • Amazon Properties
  • Blackstone
  • British Land
  • Cheyne Real Estate
  • CIT Real Estate
  • Derwent
  • Fabrica
  • Fenton Whelan
  • Finchatton
  • Land Securities
  • London & Oriental
  • Martin’s Properties
  • Mount Anvil
  • Quintain
  • RLAM

Hospitality

  • 21C Hotel Museum
  • Ennismore
  • SLS Hotels

Film

  • Amazon Studios
  • Lynne Ramsay
  • Pathé Pictures

Fashion & Beauty

  • Bally
  • Boodles
  • Calvin Klein
  • Clinique
  • Coach
  • Crombie
  • D1 Models
  • Deborah Lyons
  • Dior
  • Giles Deacon
  • Gloverall
  • House of Holland
  • Hub
  • Jaeger
  • Jigsaw
  • John Lewis
  • Kelsey
  • Lancôme
  • Luella
  • Lulu & Co
  • L’Oréal
  • Matches Fashion
  • Matthew Williamson
  • Michael Lewis
  • Miu Miu
  • Mulberry
  • Patek Philippe
  • Paul Smith
  • Prada
  • Puig
  • Qasimi
  • Samsonite
  • Swarovski
  • TIGI
  • William Tempest
  • Yarn

Retail

  • David Clulow
  • Luxottica
  • Olympus

Drinks

  • Diageo
  • Pernod Ricard

Publishing

  • Condé Nast
  • Penguin
  • Routledge
  • Simon & Schuster
  • Virgin Books

Travel

  • BAA
  • Delta Air Lines
  • Explora
  • Virgin Atlantic