I am a highly conceptual creative, with an impeccable eye for the details and an expertise in branding, art direction and design.
I can connect a business challenge with a brand strategy that delivers engaging and beautifully impactful work, enabling clients to reach their audiences in desirable and effective ways, ontime and in budget.
I have over 20 years of experience in global brand campaigns across jewellery, beauty, fashion, hospitality, and prime real estate, have judged on the D&AD, rebranded established businesses, branded start-ups, taught at respected art & design colleges and lead and mentored design teams.
My approach and positivity has been shaped by working with the visionary team at Prada, David James Associates and having founded the design studio Egelnick+Webb where successful relationships were cultivated with notable clients such as Boodles, British Land, Finchatton, L’Oréal, and Matthew Williamson.
I currently run the independent creative studio MWA, whilst consulting for select creative studios and advertising agencies such as Uncommon, Lucky Generals and Steven Bartlett.
contact@mwa.london if you have a project in mind or would like to find out more.