About

I’m a passionate creative and collaborative leader with a founder’s mindset.

With 29 years of experience in design and creative direction for luxury and premium brands — across jewellery, beauty, fashion, hospitality, and prime real estate.

My strengths lie in branding, typography, art direction and film, all underpinned by a strong sense of strategy and positioning. I’ve worked with some of the world’s most admired brands, photographers, directors, acclaimed creative agencies, judged for D&AD, and taught at respected art and design colleges — experiences that have enriched my creative perspective and leadership approach.

I thrive in leading teams and working closely with clients to ensure alignment, clarity, and meaningful collaboration. I divide my time between consultancy engagements and developing my own creative projects.

contact@mwa.london if you have a project in mind or would like to find out more.

Services

  • Art Direction
  • Brand Identity
  • Brand Films
  • Creative Direction
  • Digital Design
  • Drone Shoots
  • Exhibition Design
  • Experiential Design
  • Film Titles
  • Motion Design
  • Packaging
  • Print Design
  • Product Design
  • Retail Design
  • UX/UI Design
  • Wayfinding Design

Client Experience

Property & Finance

  • Almacantar
  • Amazon Properties
  • Blackstone
  • British Land
  • Cheyne Real Estate
  • CIT Real Estate
  • Derwent
  • Douglas Mackie
  • Fabrica
  • Fenton Whelan
  • Finchatton
  • Lai Sun
  • Land Securities
  • London & Oriental
  • Martin’s Properties
  • Mount Anvil
  • Quintain
  • RLAM
  • UBS

Hospitality

  • 21C Hotel Museum
  • Ennismore
  • SLS Hotels

Film

  • Absolute Post
  • Amazon Studios
  • Independent films
  • Indy8
  • Lynne Ramsay
  • Pathé Pictures

Fashion & Beauty

  • Bally
  • Boodles
  • Calvin Klein
  • Clinique
  • Coach
  • Crombie
  • D1 Models
  • Deborah Lyons
  • Dior
  • Giles Deacon
  • Gloverall
  • House of Holland
  • Hub
  • Jaeger
  • Jigsaw
  • John Lewis
  • Kelsey
  • Lancôme
  • Luella
  • Lulu & Co
  • L’Oréal
  • Matches Fashion
  • Matthew Williamson
  • Michael Lewis
  • Miu Miu
  • Mulberry
  • Patek Philippe
  • Paul Smith
  • Prada
  • Puig
  • Qasimi
  • Samsonite
  • Swarovski
  • TIGI
  • William Tempest
  • Yarn

Design

  • Lux Lucas

Retail

  • David Clulow
  • Luxottica
  • Olympus

Drinks

  • Diageo
  • Pernod Ricard

Publishing

  • Condé Nast
  • Penguin
  • Routledge
  • Simon & Schuster
  • Virgin Books

Travel

  • BAA
  • Delta Air Lines
  • Explora
  • Virgin Atlantic