Samsonite
Samsonite Black Label product marketing campaign

Challenge
To enhance and clearly define the segmentation of Samsonite’s product offering.

Solution
Earlier shoots had a staged, unconvincing quality. Knowing the products deserved better, I wanted the imagery to feel grounded in a real time and place, something respectful, authentic, and less about selling and more about storytelling. The architecture and textures of LA’s iconic Grand Central Market gave us exactly the canvas we needed.

Testimonial
LA was fun, the art direction is the best we have done yet – so thank you!  

Richard Brett
Global VP marketing communications