Serenity of park living with the vibrancy of city life
50 St Edmund’s Terrace – CIT
Squire and Partners’ architectural and interior teams collaborated meticulously to design a premium development that offers residents at 50 St Edmund’s Terrace a seamless and elegant living experience. From the picturesque driveway leading to the main entrance, to the thoughtfully planned library spaces, spa facilities, charming pocket gardens, and unique apartments, every detail was carefully crafted, including the textured wallpapers and custom-made primrose-motif door handles.
In creating a distinctive brand for the development, the goal was to immerse residents in the captivating landscapes of Primrose Hill and Regent’s Park while acknowledging their easy access to the vibrant life of London. The brand strategically blends the tranquility and natural beauty of the surrounding areas with the dynamic energy of urban living, offering an unparalleled lifestyle that captures the best of both worlds.
art direction / Brand identity / film / Hoarding / Marketing campaign / marketing stationery / Marketing suite / Social media campaign / Website brochure / Workshop
Having wanted to work with Malcolm and his team for a while, I was delighted when we appointed him for our prestigious 50 St. Edmunds Terrace project. He fearlessly brought innovation, pushing the boundaries of property marketing, leading to a refined and valuable campaign.
Chris Richmond – Associate Director, CIT Real Estate
Transforming preconceptions in St. James
Stirling Square – Quintain
Stirling Square is a rare redevelopment of a large 14,269 sq ft full-floor opportunity on Carlton Gardens in St James’s. The architecture boasts a commanding postmodern style, surrounded by lush greenery, providing a serene and peaceful ambiance just a stone’s throw away from The Mall.
However, the unique postmodern design was proving to be a challenge for leasing, as it differed from the more modern-looking offices that were in demand. To overcome this obstacle, a clever strategy was devised to transform this perceived negative into something distinctive and one-of-a-kind.
Inspired by the renowned architect James Stirling, after whom The Stirling Prize for architecture is named, the project embraced his vision for a powerful and unforgettable arrival experience. Utilising sculptural forms from this very experience, a distinctive monogram was created, adding a touch of exclusivity and uniqueness to the development. Moreover, to complement the dynamic digital pre-completion communications, the completion brochures were thoughtfully wrapped in traditional bookbinding fabric, adding a tangible and tactile element to the overall presentation.
art direction / Brand identity / Brand strategy / brochures / on floor marketing / website
