Armani Residences Diriyah
Launch Campaign

Challenge
Life at Armani Residences Diriyah embodies style, confidence, and timeless elegance, blending tradition with modern evolution. I was brought in by Conway+Partners to steer the creative team and to be the client facing conduit. Rooted in Diriyah’s rich heritage and Giorgio Armani’s visionary influence, the marketing materials needed to reflect a seamless balance between history and innovation.

Solution
I led the creative rollout of a cohesive visual and tonal language across all marketing deliverables, capturing Armani Residences Diriyah’s essence through understated glamour and nostalgia. Blending Diriyah’s heritage with Armani’s timeless style, I guided the team to infuse subtle textures, refined typography, and cinematic storytelling into every touchpoint, from print and digital to film and on-site experiences.