Deborah Lyons
Brand Development & Creative Campaigns

Challenge
The brand attracted a growing audience but didn’t match the sophistication and innovation of the collection, creating a clear opportunity to elevate its presence.

Solution
Each campaign celebrated women living by their own rules, exploring modern femininity. Seasonal photographers brought fresh perspectives, while digital films captured the brand’s tone. Lookbooks were crafted as tactile, collectible objects, from broadsheets to moleskine-style notebooks, each format tailored to the season’s story.

Testimonial
“Malcolm understood the heart of our brand in a way no one else did. Every campaign, every lookbook, every film felt alive, thoughtful, and true to our vision. Working with him was fun and inspiring!”

Deborah Lyons – Founder and Creative Director.