Steven Bartlett
The 1% Diary

Challenge
Having won a pitch to design Steven’s new book, a 328-page motivational diary, the challenge was to sustain the user’s interest and motivation throughout the 90 days of the diary. 

Solution
Working closely with the DOAC Team, I developed a design aesthetic that combined a bold, yet playful graphic and typographic approach for the motivational spreads, which ran alongside the functional content. Special paper engineering appears at various points throughout the book to sustain interest and for social, the typography was animated in a manner that resonated with the quote.

The project demanded a high level of technical proficiency, attention to detail, and an ability to balance creativity with functionality.

Testimonial
Malcolm has been an incredible creative partner on several of our projects. He consistently brings innovative thinking, energy and a level of craft that always exceeds expectations. What I value most is his ability to take an idea and transform it into something genuinely distinctive. His designs don’t just look incredible, but they make you think, feel and engage differently. I’m grateful for his continued creative support and look forward to what we create together next. 

Natasha Birk – Head Of Product & Ecommerce, The Diary Of A CEO