Serenity of park living with the vibrancy of city life
50 St Edmund’s Terrace – CIT

Squire and Partners’ architectural and interior teams collaborated meticulously to design a premium development that offers residents at 50 St Edmund’s Terrace a seamless and elegant living experience. From the picturesque driveway leading to the main entrance, to the thoughtfully planned library spaces, spa facilities, charming pocket gardens, and unique apartments, every detail was carefully crafted, including the textured wallpapers and custom-made primrose-motif door handles.

In creating a distinctive brand for the development, the goal was to immerse residents in the captivating landscapes of Primrose Hill and Regent’s Park while acknowledging their easy access to the vibrant life of London. The brand strategically blends the tranquility and natural beauty of the surrounding areas with the dynamic energy of urban living, offering an unparalleled lifestyle that captures the best of both worlds.

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art direction / Brand identity / film / Hoarding / Marketing campaign / marketing stationery / Marketing suite / Social media campaign / Website brochure / Workshop

Having wanted to work with Malcolm and his team for a while, I was delighted when we appointed him for our prestigious 50 St. Edmunds Terrace project. He fearlessly brought innovation, pushing the boundaries of property marketing, leading to a refined and valuable campaign.

Chris Richmond – Associate Director, CIT Real Estate