Discreet Luxury Living
The Hempel Collection – British Land
The create a unique brand for the meticulously redevelopment of Anouska Hempel’s renowned Bayswater hotel, into an exclusive collection of private residences, each with access to a beautiful private garden.
The strategy was to create a collection of names under the master brand, which gave the marketing the flexibility it required for the various bespoke offerings and the phased roll out.
A private gated garden in London is such a unique and privileged benefit. This was heroed this in the graphic language through a bespoke botanical illustration, which made a perfect complement to the contemporary brandmark. As a digital first brand, several pre-completion marketing films were created to highlight the craftsmanship behind the redevelopment, enticing discerning individuals with a glimpse of the refined luxury that awaits them.
advertising / art direction / Brand Strategy / Brand Toolkit / brand identity / films / email campaigns / Overseas and UK marketing suites / PR /pre+post-completion campaigns / site signage / websites
You have been a valued partner and should be incredibly proud of what has been achieved by your unswerving commitment to high quality design and innovative thinking.
Hilary FORRESTER – Marketing Director, British Land