Inspired by the rich history of British tailoring, Deborah Lyons is founded on transitional, timeless, and effortless styling, exclusively made from the best British and European fabrics. The label is known for its strong silhouettes and modern femininity. I was engaged to shape the brand communications to reflect this ethos and position it as a contemporary forward facing brand.

This case study documents five season’s work.

art direction / films / lookbooks / social media materials / website