Brand building for contemporary womenswear
Deborah Lyons

Inspired by the rich history of British tailoring, Deborah Lyons is founded on transitional, timeless, and effortless styling, exclusively made from the best British and European fabrics. The label is known for its strong silhouettes and modern femininity. I was engaged to shape the brand communications to reflect this ethos and position it as a contemporary forward facing brand.

This case study documents five season’s work.

art direction / films / lookbooks / social media materials / website

Working with Malcolm was like “finally, someone who gets me and delivers”. With his extensive fashion art direction experience, I was able to relax and focus on my role and then be surprised by what he delivered. Each season was a joy and it didn’t feel like work.

Deborah Lyons – Founder and Designer